InBloom Eats + Juice
#freeacai #freePBdrizzle
Client
inBloom Eats + Juice
Campaign Type
Advocate + Referrals Campaign
Açaí Bowls: hundreds of Greek Life Referrals using Free Toppings on the Indiana University Campus
how it worked
Locals who posted on their personal social channels tagging @inbloomeats received a free acai smoothie bowl. Locals simply visited the shop, claimed their discounted acai bowl then helped spread the word and promote the local juice bar!
To incentivize referrals, each customer also got a unique promo code (for free peanut/almond butter on any smoothie bowl) to pass around to nearby friends. This resulted in massive social activity across the Indiana University campus and impactful referrals from the juice bar’s customers and local influencers.
The deal became inBloom Eats most successful marketing ploy ever — helping bring in over 150 referrals for a small discount (free peanut butter topping) and promoting through just 10 customer’s social media channels.
the local promotions
Check out local content from the Townee Advocate campaign
