How this all started...

🤔 The Problem:

In 2015, JR Ricker was running multiple restaurant locations in Indiana. From talking with other local brick-and-mortar owners, he kept hearing the same problem:

Finding customers for a brick & mortar business is really freaking hard!

Not only that, but it's costing more money to find potential customers and current paid marketing solutions lead to uncertain results — how many paying customers are coming through the business’s doors?

🛠 Our Solution

He identified referrals from existing customers as the highest quality and lowest cost way of bringing in new customers and successfully implemented multiple referral & customer advocacy campaigns throughout his restaurants — bringing in over 150 referrals and $1,500 from ten existing customers (in just two week’s time!)

He then set out to build a new type software to enable other businesses with a physical location(s) to do the same.

In 2020, Townee launched the first customer referral & advocacy platform designed for businesses with a physical location(s).

Since then, local businesses across multiple industries have used Townee Referrals & Customer Advocacy to get their existing customers and local “Townees” promoting their business online & referring friends.

Now, Townee helps local businesses nationwide — from restaurants, to gyms, to dental offices — track, manage, and scale their referral & customer advocacy programs.