New, More Reliable Influencers: Your Business’s Existing Customers

With the influencer marketing industry set to grow to approximately $13.8bn this year, there’s no denying that influencer marketing is a massive, growing business.

But while the number of top companies and brands using using influencers for promotion of their products continues to rise, so does the number of products they promote and ultimately the trust of their followers.

Combine that with increased costs to find influencers, hard-to-measure metrics (reach, reliable follower counts, etc) and you realize it’s not necessarily the easiest or best marketing strategy to implement for your small business.

Don’t fret though! There is another, more reliable option.

Influencers aren’t the only ones with the power to persuade prospective customers to head through your business’s doors.

So what marketing phenomenon are we referring to? Your existing customers.

Studies show that 92% of people trust a recommend from a friend or family member above ALL other forms of marketing.

Additionally, 60% of people are more likely to buy a product recommended by a friend or family member than by a celebrity or content creator.

When it comes to the concept of “influencing”, it’s the people in our communities, our friends and families with the real influencing power.

How do you turn your existing customers into referral champions and brand advocates?

Get started with a Townee Referral or Advocate campaign today and discover the power of the new & improved customer word-of-mouth marketing.

All business campaigns include a 14-day free trial, so if you don’t see the results, you don’t pay!