Top 5 Marketing Challenges That Influencer and Word-of-Mouth Marketing Solve
Whether you’re a small town coffee shop or a large online retailer, the challenges of marketing and gaining the attention of consumers today are greater than ever.
To better understand these challenges, we’ve listed 5 of the top hurdles to businesses building effective marketing campaigns and how collaborations with local advocates or influencers can solve marketing’s biggest problems in 2022.
1. Information Overload
Since the inception of the internet, the sheer volume of information available has been growing exponentially.
This has become even more exacerbated with the growth of those those glowing rectangles we all carry around 24/7📲.
With this comes information overload — the number of choices faced by consumers has turned online marketing into nothing more than noise for many customers.
2. Buyers Don’t Trust Businesses
It’s true…42% of consumers distrust brands and 69% distrust advertising according to a study by (Ipsos Connect).
On top of that, 67% of adults say that once a brand loses its trust, there’s no gaining it back.
Gaining consumer trust should be one of the highest priorities of a business, but is only made more difficult with traditional forms of marketing.
3. Content Doesn’t Feel Organic
Back to the topic of distrust, how many times have you wondered how many of a company’s “5 Star” Reviews are truly organic and authentic?
The reality is that today’s consumers are conditioned to not trust a brand until they hear a positive review from an actual buyer. It’s the reason we all check Yelp before visiting a new restaurant or read multiple Amazon reviews (both good and bad) before making a purchase.
4. Content Isn’t Engaging or Scalable
Help! I’m publishing content for my business, but nobody’s engaging with it. What should I do?
Does this sound familiar?
You invest time and energy into getting content out to your community, to see very little results for your efforts. No engagement, no customers, and no return on your #1 asset (your time).
5. Current Ads Don’t Drive Sales
Not only are you producing non-engaging content yourself, but you’re investing all kinds of money into online advertising such as Facebook/Instagram ads.
While these advertisements often guarantee “reach”, there’s typically no true indicator of how many people are walking through your business’ doors and actually making a purchase.
Solved! Influencer & Referral Marketing
92% of people trust a recommendation from a friend or peer above all other forms of marketing.
Collaborating with local advocates or influencers can bring your business authenticity and trust in a way not possible before. When local advocates or influencers share content with their friends & peers, their audience trust gets passed down to your business.
Additionally, organic testimonials and reviews from your business’ best customers & biggest local advocates puts your brand’s trust in the hands of those people with the most influence and power in your community.
Not to mention, if you have the proper technology and systems in place, it’s possible to track exactly how much your marketing efforts are moving the needle for your business!
Hope this helps take your business’ marketing game to the next level! If you’re a small business ready to build your first influencer or referral campaign, get started with Townee today.
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